What does taking a cruise have to do with the supply chain? More than you think especially if you get sick during a trip. Florida-based West International Medical Supplies is a leading medical supplies company for the cruise ship industry. The company is also a SmartTurn customer who has seen significant financial benefits which we announced in a press release today.

With the major cruise lines headquartered in Florida, locating there is a huge competitive advantage. From a practical standpoint, West International is only one of a few that can actually be located there. Why? Because of Florida’s strict compliance issues.

Florida has one of the strictest sets of compliance regulations in the U.S. when it comes to the transport of medical supplies. They are so restrictive that West International’s competitors locate operations outside of the state to skirt them.

Where does SmartTurn come in? West International uses...