AMR’s Bruce Richardson, one of the leading analysts in the supply chain area, did write-up on the prospects of SaaS companies and their
stock prices. In general, investing in publicly-traded SaaS companies yielded significant returns in 2009 with companies such as Taleo, SuccessFactors and Salesforce hitting triple digit percentage increases, while NetSuite is close to hitting the $1 billion market cap.
According to a Piper Jaffray report which surveyed 100 CIOs, the amount of spending on cloud applications is expected to reach 13.5% over the next 5 years, which AMR considers conservative. The top 5 companies among respondents are Microsoft, Oracle, VMware, Google and Salesforce.
Of course, it goes without saying that I’m biased, but all you have to do is look at enterprise behemoth SAP which ranked 16th on the list. It’s falling behind, and whether you’re an investor or a business looking for innovation, that's not where you want to be.