On Demand Service Providers Revolutionize Enterprise Software Implementations

SmartTurn and Boomi Make Software Integrations Affordable for all Companies

OAKLAND, CA and BERWYN, PA – June 14, 2007 – SmartTurn, the leading on-demand Inventory and Warehouse Management System provider, has partnered with Boomi, a leader in business integration software for small and mid-market (SMB) companies, to radically change enterprise software integration particularly for the under-served SMB market. The partnership will make it easy, affordable and quick for SMB companies to link any combination of software as a service (SaaS) and on-premise applications without the burden of installing software packages or hardware appliances.

For too long, integration has been the Achilles heel of enterprise software implementations because most require linking to legacy systems such as EDI, ERPs, or parcel and barcode packages, which can be timely and costly. SmartTurn™ Inventory and Warehouse Management System and Boomi On DemandSM partnership removes those barriers to adoption and provides a seamless option for integration that offers SMB customers better control and visibility into inventory operations.

When a customer deploys SmartTurn, the Boomi On Demand integration service enables them to link SmartTurn to other SaaS or on-premise applications within their organizations. This is accomplished without implementing a costly integration software platform or developing complex custom code, and is done easily over the Web.

Customers will have the opportunity to use several applications to solve specific business processes and have the freedom to mix and match best-of-breed solutions without being tied to one cumbersome, proprietary application. "Our partnership with Boomi reinforces our belief in the on-demand model and all the inherent values it provides," said Jim Burleigh, General Manager, SmartTurn. "Savvy customers expect vendors to accommodate integrations and interoperability easily. And that is what the SmartTurn and Boomi partnership will offer."

SmartTurn customers who need integration can subscribe to one complete solution which includes connectivity to any application or data they require for inventory management. The only requirement is the customer’s high-speed Internet access with no additional integration of hardware software, coding or training costs incurred.

With Boomi On Demand, companies can harness the convenience and availability of the Web to integrate applications – anytime, anywhere. Users can securely build, deploy and manage integrations directly from the Web using only a Web browser. Integrations are built visually with familiar point-and-click, drag-and-drop ease. No coding is required.

"Our partnership with SmartTurn will dramatically increase the availability of integration capabilities to all businesses," said Bob Moul, President and CEO, Boomi. "SmartTurn and Boomi will make it very easy for customers to work with SaaS vendors and allow them to pay for only the connections and service levels they need, which is the best way to serve our market."

About SmartTurn
SmartTurn™ Inventory and Warehouse Management System is the first true on-demand warehouse management system to provide enterprise class functionality at a fraction of the cost of traditional license and install software. SmartTurn provides real-time inventory visibility and control. The SmartTurn solution integrates ordering, receiving and shipping to streamline operations. For more information, visit www.smartturn.com.

About Boomi
Boomi improves the efficiency and effectiveness of small and mid-sized businesses by enabling B2B, application and data integration in one easy-to-deploy, simple-to-use product. Boomi’s unique visual integration approach allows users to design and build powerful configurations to handle a broad range of integration needs with point-and-click, drag-and-drop ease. Boomi’s integration projects are up and running in weeks, not months, and do not require any programming resources. Backed by its extraordinary support services, customers quickly see the benefit of their investment in Boomi. For more information about Boomi, visit www.boomi.com.