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“Accuracy went from 91% to 99%, allowing us to provide better customer service and avoid expensive errors. We only lost one box last quarter reducing shrinkage costs by thousands of dollars.”
- Juddy Harris, Delivery and Warehouse Manager, AAdvantage northAmerican
AAdvantage northAmerican is a “last mile” 3PL based in Panama City, Florida, providing highly specialized warehousing and moving services for big and heavy products. Like any growing business, it could not afford costly errors for clients like Amazon and the Emmy Awards.
AAdvantage needed a system to help win new business with clients like Trane, through higher service levels especially around part and small box quantity picking, more efficient warehousing operations, and increased customer satisfaction through higher system ease of use.
The Challenge - Implement Real-Time Inventory and Shipping Visibility:
Until recently, AAdvantage was able to get by with a paper-based system and hard work. However, increasing demands from customers for real-time inventory and shipment visibility prompted its search for a warehouse management system (WMS).
As Juddy Harris, Delivery and Warehouse Manager for AAdvantage explained:
“We’ve been in the 3PL business since 1987 and prior to that as a moving company, and after finally deciding to adopt a WMS we were disappointed to find out that most solutions wanted $10,000 to $20,000 up-front to just do an evaluation.”
AAdvantage northAmerican needed a solution that would address the following key challenges:
Juddy Harris adds:
“We needed our clients to have their own remote login and therefore the need for a web-based, ‘pay-as-you-go’ system became apparent. We also needed a system that would allow us to deploy Windows CE mobile handhelds out of the box, as well as having a web interface for both ourselves and our clients. Most of all, we wanted a solution that was easy to implement and integrate into our existing IT, and it had to be scalable with our growing business needs.”
All of this had to be easy to deploy, learn and run. In order to minimize disruptions to their ongoing business, AAdvantage needed the new system to be up and running in less than a month.
Finding a Solution With SmartTurn
After doing extensive research, the AAdvantage team chose SmartTurn because the solution is continuously growing in capabilities and provides an on-demand delivery model that allows for more frequent and transparent upgrades.
Additionally, AAdvantage was able to customize the system to access real-time inventory reports, implement easy mobile cycle counts, and provide a simple web-based interface for its customers to gain access to inventory visibility.
“I had no experience in running a warehouse management system [but] it was easy to get going, and only took us a few hours to start a new warehouse implementation with SmartTurn’s flexible configuration, and the price point was exceptional,” said Juddy Harris. “I had to do very little work, and the experience was painless. The SmartTurn dedicated Customer Experience Manager was there to walk me through my first setup. There were a few glitches, but I feel I have total control and SmartTurn listens to my requests."
SmartTurn’s flexible configuration helps customers gather the right data and expose business process priorities early, so that customers can both manage and improve their warehouse performance and inventory accuracy. SmartTurn has many options to allow efficient transfer of information between systems ranging from Quickbooks to SAP.
SmartTurn’s Customer Experience Management teams are seasoned warehouse systems operators who can train and coach customers if needed on WMS best practices, as well as conduct ongoing system health checks.
Results: Winning new Customers with Smartturn
AAdvantage was able to increase inventory accuracy from 91% to over 99%. By implementing SmartTurn’s web-based viewing capabilities, the company won a new key customer and reduced shrinkage to just one item in a quarter effectively reducing their client’s shrinkage from $40,000 to just $100.
Discarding cumbersome paperwork prone to typos and duplicate data entries also directly led to the reduction of errors. To summarize the results:
“Our sales teams always show our new visibility capabilities to prospective customers. Also, by improving the quality of our service, we are seeing better customer penetration since other groups, like purchasing, now have access to accurate information,” said Harris. “My life is made easier. it used to take me a whole day to bill clients; now only takes me 30 minutes. Billing is a snap, no more typing – just a click does the job. We can bill on a daily basis now instead of monthly and it works!”
3PL (contract logistics)
Industry: 3PL (contract logistics)
Headquaters: Panama City, Florida
Revenue: : $2.5 million
The challenge :
Increase shipping accuracy
.... it was easy to get going, ... SmartTurn’s flexible configuration and price point was exceptional.
Our sales teams always show our new visiblity capabilities to prospective customers. Also, by improving the quality of our service, we are seeing better customer penetration...
- Juddy Harris, Delivery & Warehouse Manager
- AAdvantage northAmerican
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