Other Case Studies
Other Case Studies
Markley Enterprise Inc
“While an installed on-premise inventory management system provides a high-level of functionality, the IT responsibility required of a company our size would have been more than we could handle. However, Dicentral’s On-Demand WMS provides an easy-to-deploy, full-featured WMS without any of the heavy liftings.”
- Thomas Markley - President, Markley Enterprise Inc.
Founded in 1962 and based in Elkhart, Indiana, Markley Enterprise is a manufacturer of sales and marketing support products with product specialties in areas including point-of-purchase displays, trade show displays, and large format graphics. Operating a 20,000 -square- foot warehouse facility, the company also provides distribution services to complement the company’s manufacturing operation helping customers better manage their inventory and consequently provide improved service to their dealers and distributors.
The Challenge – Visibility and Accessibility
Having initially focused on manufacturing Tim Markley, founder and president of Markley Enterprise, decided to move into distribution - in a mission to innovate and expand the business. In doing so, the company set up a distribution system in tandem with its manufacturing system. While it worked for a while, Markley Enterprise’s existing distribution system could not keep pace with the needs of its customers, as Markley explains:
“Once we decided to be a distributor, we quickly realized how very different manufacturing and distribution were from each other”, said Markley, “But providing distribution services gave us a competitive advantage because we were connected to the inventory". A solution was required to deliver more visibility of inventory and order status that could be accessed online. The solution needed to fulfill the following requirements:
For a small-to-medium size business like Markley Enterprise, the accessibility of technology solutions is limited by the demand for internal IT resources. Time and costs from deployment and implementation with traditional software can often be an obstacle for smaller organizations. Markley Enterprise needed to find a scalable, highly specialized, yet affordable solution
Finding a Solution with SmartTurn
With the need to move toward a more transparent system in a short period of time, Markley Enterprise came upon On-Demand Warehouse Management System SmartTurn. After thoroughly researching the capabilities of the system and finding the pricing model in line with its budget, the manufacturer decided that Dicentral’s software-as-a-service (SaaS) approach provided the ideal solution that met its internal requirements while meeting the needs of its customers. The On-Demand WMS SmartTurn provides a full range of features including:
Also, because Dicentral’s solution is a multi-tenant system Markley Enterprise can handle multiple customers on a single platform, providing each customer with visibility to their inventory information while protecting other customers’ data.“One of the best things about On-Demand WMS SmartTurn is that our corporate customers’ dealers and distributors can order from our online store, while customers can log into SmartTurn to see their inventory and their orders”, stated Markley, “So if they get customer service inquiries on their end, they’re able to answer those questions most of the time just by going into the system”.
The Results - 99+% Accuracy and 1,000 Hours Saved
Markley Enterprise has seen increased control over its inventory and a significant boost in customer satisfaction because of SmartTurn. Integration between the online store and the WMS allows orders to be sent out, within seconds of being placed, to the warehouse floor for action. Since implementing the system, the bustling manufacturer has experienced significant improvements in performance in all the critical areas of its operation. Here’s a snapshot of the results:
The use of the iPad may seem like a luxury, but it proved to be an invaluable asset for Markley’s team and customer service: “Using the iPad, we enter all locations and quantities instantly in real time into SmartTurn without walking to a workstation”, touts Markley. Since we also receive email orders to each iPad and employees can feed information directly from the device, we’ve eliminated reams of paperwork and exponentially improved employee productivity”.
With the successful implementation, Markley Enterprise is enthusiastic about finding new ways to apply the On-Demand WMS SmartTurn within the company. Already, the company plans to streamline the operations by eliminating data redundancy and further improving employee production time anything to increase ROI further. For now, Tim Markley is delighted that DiCentral’s solution has given his company’s distribution system a new lease of life: “The ability to see the usage, schedule production and carry the proper amount of inventory allowed us to make strategic decisions we couldn’t have envisioned before”.
To find out more about Markley Enterprise Inc. visit its website: www.markleyent.com
Headquarters: Elkhart, Indiana
The challenge :
The ability to see the usage, schedule production and carry the proper amount of inventory allowed us to make strategic decisions we couldn’t have envisioned before
- Ray Moya, COO, Argent Associates
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