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SmartTurn Warehouse Control System Secures $5 Million In Series A Funding

Posted: January 23, 2008 by Ly Phan

SmartTurn Warehouse Control System Secures $5 Million In Series A Funding

SmartTurn Inc., the leading On-Demand Inventory and warehouse control system provider, announced today its Series A financing led by New Enterprise Associates (NEA) and Emergence Capital Partners. The $5 million capital will be used to strengthen and accelerate development and new customer acquisition initiatives.

SmartTurn’s customers span many industries including wholesale and distribution, manufacturing, and 3rd Party Logistics Providers (3PLs). Customers who run legacy, paper-based, or accounting-based inventory systems benefit most from SmartTurn, with immediate improvements in warehouse performance and real-time inventory visibility. SmartTurn customers report gains in putaway, storage, picking and shipping accuracy that translate directly into higher customer satisfaction levels and improved cash-to-cash cycle times.

“We needed a way to integrate our warehouse operations across the US-Mexico border over the web in real-time for our asbestos abatement product line. By ensuring we had a user-friendly, web-based system we were also able to onboard our 3PLs and manage our consigned inventory, error-free,” said Carlos Rubio, Director of Finance for Grayling Industries. “Prior to SmartTurn, we lost a lot of trade discounts with our old system…in the order of $40,000 a month!” said Rubio.

The SmartTurn™ Inventory and Warehouse Management System is designed to meet real-world requirements of the small to medium enterprise while introducing innovative ways to create exceptional utility as soon as a customer needs to work with multiple warehouses or expose inventory views to customers or trading partners. For the first time, customers can leverage enterprise-class capabilities at an unmatched price point starting at $500 per month with no limit on the number of users. “Real-time, error-free inventory views combined with SmartTurn’s ability to allow more users access to the system at no extra cost, encourages collaboration within the organization as well as with customers, trading partners, and logistics service providers,” said Jim Burleigh, CEO of SmartTurn. “We take great joy in our customers’ success and have created a rapid on-boarding process that allows customers to deploy in just a couple of weeks, creating a rapid positive impact on their order fulfillment and accounts receivable,” said Burleigh.

Both NEA and Emergence Capital view SmartTurn as an exciting addition to their investment portfolio.“SmartTurn has introduced a very powerful solution while delivering advantages the industry has never offered before with software-as-a-service (SaaS). Our investment in demonstrated how an On-Demand leader can reshape a market, and SmartTurn has the same opportunity to create a step-change in the inventory and WMS market,” said Gordon Ritter, General Partner, and Emergence Capital Partners.

About SmartTurn

SmartTurn™ Inventory and Warehouse Management System is the first true on-demand warehouse management system to provide enterprise-class functionality at a fraction of the cost of traditional license and install the software. Designed for quick implementation, ease-of-use, and real-time inventory accuracy, the SmartTurn system integrates ordering, receiving, and shipping while providing visibility on every item across single or multiple warehouses.


Founded on the premise that software should be smart, simple, and safe, SmartTurn’s customers span the value chain to include anyone who needs to manage inventory including manufacturers, distributors, and 3PLs. Visit

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